Name of qualification Name of qualification: Diplomant marketinga (vs)/diplomantka marketinga (vs)Add to comparison
Translated title (no legal status) Translated title: Bachelor of Applied Arts in marketing
Type of qualification Type of qualification: Professional bachelor's degree
Category of qualification Category of qualification: Educational Qualification
Type of education Type of education: Professional bachelor's education
Duration Duration of education:
3 years
Credits Credits: 180 credits
Admission requirements Entry conditions:
  • Matura or
  • vocational matura; or
  • school-leaving examination (prior to 1 June 1995) under any four-year secondary school programme.
ISCED field Field:
Business, administration and law
ISCED subfield subfield: marketing and advertising
Qualification level

SQF Level: SQF 7
EQF Level: EQF 6
EOVK Level: First level

Learning outcomes:
Students will be able to: 
  • master and implement marketing activities,
  • understand the structure of marketing and media and the links to other fields,
  • implement marketing oriented to specific relations with partners, public circles and direct users,
  • comprehensively master the challenges of marketing communications,
  • communicate with the media in the wider business and social environment depending on the needs of the company, 
  • apply research methods for marketing needs,
  • effectively use IT and manage information,
  • work in various business environments and operate effectively in teams,
  • develop personality competences to promote marketing activities and innovations in various global business environments.

Assesment and completion:
Students' knowledge is assessed by means of practical exercises and seminar papers, and also via products, projects, performances, services, etc. and by examinations. Examination performance is graded as follows: 10 (excellent); 9 (very good: above-average knowledge but with some mistakes); 8 (very good: solid results); 7 (good); 6 (adequate: knowledge satisfies minimum criteria); 5–1 (inadequate). In order to pass an examination, a candidate must achieve a grade between adequate (6) and excellent (10).


Students may progress to the next year if by the end of the academic year they have completed all requirements defined by the study programme for progression to the next year.

Diplomant marketinga (vs)/diplomantka marketinga (vs)



The Career path tab shows the possible career path within the selected qualification area, which is not the only one and is not mandatory. The actual transition between qualifications, which is determined by law, is defined in the Transition tab.

SQF 8 / EQF 7


Second-cycle master's study programmes (SQF level 8)

Conditions for obtaining a public document:

Students must meet all requirements defined by the study programme to complete their studies.

Awarding body:

Independent higher education institute, Doba, Faculty of Applied Business and Social Studies, Maribor


Awarding body URL: