| Name of qualification | Diplomant marketinga (vs)/diplomantka marketinga (vs)Add to comparison [1] |
|---|---|
| Translated title (no legal status) | Bachelor of Applied Arts in marketing |
| Type of qualification | Diploma prve stopnje (VS) |
| Category of qualification | Izobrazba |
| Type of education | Professional bachelor's education |
| Duration |
3 years
|
| Credits | 180 credits |
| Admission requirements |
|
| ISCED field |
Poslovne in upravne vede, pravo
|
| ISCED subfield | |
| Qualification level |
SQF 7 |
The qualification holder will be able to:
- master and implement marketing activities,
- understand the structure of marketing and media and the links to other fields,
- implement marketing oriented to specific relations with partners, public circles and direct users,
- comprehensively master the challenges of marketing communications,
- communicate with the media in the wider business and social environment depending on the needs of the company,
- apply research methods for marketing needs,
- effectively use IT and manage information,
- work in various business environments and operate effectively in teams,
- develop personality competences to promote marketing activities and innovations in various global business environments.
Students' knowledge is assessed by means of practical exercises and seminar papers, and also via products, projects, performances, services, etc. and by examinations. Examination performance is graded as follows: 10 (excellent); 9 (very good: above-average knowledge but with some mistakes); 8 (very good: solid results); 7 (good); 6 (adequate: knowledge satisfies minimum criteria); 5–1 (inadequate). In order to pass an examination, a candidate must achieve a grade between adequate (6) and excellent (10).
Students may progress to the next year if by the end of the academic year they have completed all requirements defined by the study programme for progression to the next year.
Second-cycle master's study programmes (SQF level 8)
Students must meet all requirements defined by the study programme to complete their studies.
Independent higher education institute, Doba, Faculty of Applied Business and Social Studies, Maribor
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